Second Opinion

Something about your marketing isn’t working.

Tell us what’s happening. We’ll help you figure out where we’d look first.

FreeNo formsAbout 10 minutesPrivate & confidential

No pitch, no proposal, no sales call. What you share stays between you and MODE — never shared, sold, or used to train anyone else’s model.

Second Opinion uses AI guided by MODE Communications’ approach to marketing strategy. It applies our diagnostic framework to what you tell us to help identify what may deserve attention first.

You may not have the problem you think you have.

People usually arrive certain about the diagnosis. Social media isn’t working. The website needs a redesign. We need more advertising. Often the real issue is somewhere else entirely — a positioning problem wearing a social media costume.

So we ask questions first. Then we tell you where we’d look first, what we’d hold off on, and one thing you can do yourself this week.

The MODE Marketing Diagnostic

MODE Communications’ six-part framework for examining where marketing may be breaking down.

Clarity

Can people quickly tell what you do, who it's for, and why it matters.

Visibility

Whether enough of the right people ever encounter you at all.

Relevance

Whether your message connects to something your audience actually cares about.

Conversion

Whether attention turns into calls, inquiries, visits, or donations.

Consistency

Whether your message, identity, and experience reinforce one another.

Measurement

Whether you know enough about performance to make good decisions.